Project 04 · Activation
DELIVERING OZ
Oz brought to New York City for Prime Early Screenings.
Client
Year
Role
Studio
Disciplines
Brief
Produced the mobile activation that brought the world of Oz to New York City for Amazon's Prime Early Screenings of Wicked: For Good.
What the studio did
Wicked and Amazon took Oz onto the street. The activation was built around the Wicked Van, with interactive moments and a themed giveaway, staged to celebrate Prime Early Screenings across the U.S.
Ran the production end to end: bid and Statement of Work, budget, schedule, resourcing, vendors and permits.
Coordinated the build against the run of show so the van, the set dressing and the live moments read as one piece rather than three. Supervised install, run of show and strike, and handled client communication throughout.
FormatMobile activation for Prime Early Screenings
BuildThe Wicked Van, interactive moments, themed giveaway
ProductionBid, budget, schedule, resourcing, vendors, permits
On siteInstall, run of show and strike
ToolsUnreal Engine · Blender · Generative A.I.
Plates06 items
