MACY’S FLOWER SHOW

Produced ten animated vignettes for Macy's annual Flower Show, built on a hybrid Unreal and AI generation workflow.

Each scene began as a dreamlike floral environment built and lit in Unreal Engine. That render became the visual base the AI animation was driven from, rather than a prompt starting from nothing.

Exporting multiple render passes out of Unreal is what made the approach controllable: the passes gave granular hold over composition, scale and mood, so the generated motion stayed on the art direction instead of drifting off it.

Owned the production from bid through install: Statement of Work, budget, schedule, resourcing and vendor coordination, then on-site install, technical checks and handover. The installation ran for three weeks and carried heavy foot traffic.