YSL BEAUTY
A YSL Beauty gas station on the road into Coachella 2019.
Coordinated the build and run of the YSL Beauty Station, a concept store built as a desert gas station on the route into Coachella 2019.
YSL Beauty put a working shop inside a gas station on the road to the festival for Weekend One. Branded pumps, retro convertibles and a field of black heart balloons out front, with the counter, the Lipstation, standing where the forecourt shop would be. It ran three days, and visitors could handle and buy the line rather than just look at it.
Owned contact and management of U.S. vendors across the activation, from sourcing through delivery on site.
Responsible for budgeting fabrication, vehicle rentals, labour and additional expenses, and for sourcing vendors, props and equipment for production.
Also coordinated the Fendi x Nicki Minaj collection event with Matte Projects: catering, fabrication and equipment rental vendors, client requests through preproduction and production, and event setup and breakdown.
